A Magazine Reader Invites

A Magazine Reader Invites is part of the A Magazine Reader series which revolves around the analysis of a mainstream and high-end fashion magazine and its translation into an alternative new zine to provide insight into the cultural power and forms of value production that is at the core of fashion media. In it, the reader becomes an active actor in the construct of fashion. Re-reading the magazine by dissecting it, analysing the words, images, materiality, the items shown on the pages and the strategies of the specific magazine changes the way we read fashion.

In A Magazine Reader Invites an artist/thinker/designer is invited to re-read a fashion magazine. Every edition includes a conversation with the maker about the approach of re-reading the magazine.

A Magazine Reader Invites 01
Zuzana Kostelanská folds a complete magazine into a new object. The fold shifts our perspective (from portrait to landscape), it cuts pages in half and re-arranges the order of the pages changing our way of reading.

A Magazine Reader Invites is initiated by Hanka van der Voet and Femke de Vries. Hanka van der Voet is Head of the MA Fashion Strategy at ArtEZ in Arnhem, and works as an independent researcher, writer and curator. Her current research is focused on the editorial practices of niche/independent/alternative fashion magazines. She is the founder of Press & Fold magazine and one of the founders of Warehouse.

A Magazine Reader Invites is a Warehouse production and available at San Serriffe