Femke de Vries


Fashion Charity Auction and Debate: The Price of Fashion

Shifting the worth of clothing from “brand-value” to “use-value”.
Location: Droog. Date: 9 December at 19.30.

How do we learn from the crisis to adjust our perspective and find “use-value” in what we already own? How does the emotional bond we have with a garment support this, and in turn, how do we generate new systems of thought and trade in respect to clothing.

Panel members:
Milou van Rossum (NRC)
Willa Stoutenbeek (Founder WGreen.com)
José Teunissen (Professor Fashion Theory, ArtEZ)
Femke de Vries (Author Fashioning Value - Undressing Ornament).
This event is moderated by fashion journalist Aynouk Tan.

This discussion was followed up with a fashion auction where donated clothing was auctioned based on the story of its (previous) owner. Implementing an example of new trade systems based on “use-value”, in other words, what is the new price of fashion?

Staalstraat 7b

Book Launch and Talk: Fashioning Value – Undressing Ornament at Onomatopee

A talk by Ruby Hoette and Femke de Vries, exploring fashion as a system of value production. 24October at 14.00

Ruby Hoette
works independently as a designer/curator/researcher exploring fashion in context through the intersection of theory and practice. Her projects reveal patterns of use and often investigate the construction of value and meaning in fashion.
Ruby is a Lecturer in Design (Fashion and Textiles) and convenor of the MA Fashion at Goldsmiths, University of London.

Design by:  Isis Tweepenninckx

With the generous support of the LeoXIII gastatelier, Stimuleringsfonds Creatieve Industrie and Kunstraad Groningen.

Publication: Fashioning Value - Undressing Ornament

Now available at: Onomatopee, Athenaeum boekhandel, Sans Serriffe, Perimeter Books, Het Nieuwe Instituut, Copyright Bookshop, Buchhandlung Walther Koning, Wiels and more.

By looking at fashion through the paradigmatic changes of ornament this essay offers insights into today's design realm and future scenarios. Focusing on contemporary fashion as a system of value production it reflects on the position of fashion within today's experience economy, and its effect on products, makers and users.

Alongside the traditional literal form of ornament a contemporary form has emerged, which shares the characteristics ascribed to the literal ornament but has an even more pervasive effect on makers, users and products.This contemporary ornament, which takes the shape of commercially constructed values and relates to branding, storytelling and the experience economy, plays a key role in the understanding of fashion today. Interwoven with design practices this value-ornament has gained a dominant position in today's consumer society.
By considering the evolution of ornament and its layered character, and by examining relevant reflections from various sources and contexts ranging from Adolf Loos to Michel de Certeau, this text describes the impact of the contemporary value-ornament on today's makers and users, revealing potential for future alternatives.

Author and editor: Femke de Vries
Textediting: Ruby Hoette, Hanka van der Voet
Translation: Nanne op 't Ende
Graphic design: Inedition
Published by: Fashioning Value - Undressing Ornament is a project in collaboration with Onomatopee project- space.

Many thanks for your critical reading, input and advice: Ada Bosman, Daniela Dossi, Nanne op 't Ende, Maaike Feitsma, gerlach en koop, Conny Groenewegen, Ruby Hoette, Bas van den Hurk, Elisa van Joolen, Maaike Lauwaert, Freek Lomme, Joke Robaard, Sarah Sixma, José Teunissen, Remco Torenbosch, Hanka van der Voet.

With the generous support of the LeoXIII gastatelier, Stimuleringsfonds Creatieve Industrie and Kunstraad Groningen.